Instead of making you read the full thing, I will say it right away. When hiring marketing agency or a creative house, this is the best advice you can get:
Take advice or work with people that are very close to your desired actions. They went through the road and now they want to make it poppin’ for you.
We want to make it simple for everybody. So, this is your list of things to take a look at when hiring marketing agency.
Prepare your mental model
There, I said it. Looking for the right agency match is the same as looking for the right Tinder match. You don’t need to guess or pick the most “handsome” one here. But you definitely have to listen to your intuition and these few questions will lead you to the right answer.
- Their quote vs how much sales they can bring you back
This is so an eye-opening thing! Imagine you talk to these 2 imaginary agencies “Uxi” and “Labos”.
Hiring marketing agency Case 1: UXI
Uxi asks for $5000 per month and they use $2000 for the advertising. And this is for testing gathering the right audience. And by the end of the trimester you gain 10.000 followers and 17 sales of your $1200 brand identity services. You have profit of $5400 ( your paid $5k for the agency)
Hiring marketing agency Case 2: LABOS
Labos asks for $2500 per month and they use $500 for the advertising. And this is for testing gathering the right audience. And by the end of the trimester you gain 2800 followers and 7 sales of your $1200 brand identity services. You have profit of $900 ( your paid $2.5k for the agency)
Depends on the budget, indeed. However, it is not just your budget. Here the most important fact is that you have to make a profit of the marketing approach. That’s the purpose of hiring marketing agency.
Tell them what drives your success
Have you heard of the word “KPI” which stands for Key Performance Indicator?
This is a measured performance at a given time.
- How much $ is your goal?
- How many clients do you need to reach your goal?
- How many clients do you have now and by what % do you want to increase it?
- Do you guarantee ROI (Return on Investment)?
But be real, if you have 1 client and you want to have 50, it takes time and human recourses. Are you capable of handling that?
Hiring marketing agency should not be hard for you but at the same time not hard for them.
Asking for not measurable goals = overpromising on their side.
Look at their case studies
It is very nice when agencies have to show off with a goof visual portfolio. However, what you should look for is case studies/use cases. This way, you will know what the client’s requirements were for that particular project and how the team handled it.
Use cases show way more than just a simple image or written text.
What to avoid when hiring marketing agency?
If you are a small business, choose to work with a small marketing agency. This way, we are changing the world. We are helping one another.
If you choose to work with a big corporation, be prepared to pay a good amount of cash. If you are not ready – avoid exploring big companies or put the high expectation of the small agencies.
Let the team do their job.
Talking in the name of the small agencies: It is very hard to work with people that ask for professional services and they do not let us do our job. We love your suggestions but imagine we tell you how you should do your products or services. We would be rude right?
Every field of expertise has its special secrets and ingredients that just the professionals know. There are a lot of articles and videos on how to do the marketing yourself. however, I promise it is different if you have put the career focus just on that.