The Challenge
One of our latest projects was setting up a website for Biznamics. This Swedish client comes from the IT industry and delivers high expertise and very specific services related to CRM management and data utilization.
This was a challenging task, as Biznamics targeted audiences are business entities that require very specific services that not a lot of IT experts can do.
So, what we needed to deliver was a reliable and engaging website that strongly communicates the expertise and dedication Biznamics deliver, and that will attract mid-to upper management as potential new clients.
Approach
After the standard initial market & customer research and analysis, our team understood this complex industry better. What we did was create a simple and professional website that directly displays what Biznamics do and deliver. We placed the services in the spotlight of the website to create confidence among the potential customers.
Also, our team delivered the content for the website that aimed to emphasize the key values required for this industry: expertise, passion, and reliability.
As usual, after 2-3 mockup sessions, Biznamics were proposed with several directions on where to proceed with their new identity and selected the one that suited them the best.
Result
We are proud of our work and cooperation with Biznamics, as it has resulted with a catchy, simple, professional, and direct website that nevertheless gives all relevant information in one place.
We are sure that the revenues and conversions will follow.