Building a website for skincare business was among the most interesting projects we have ever done. Moreover, Neveine is among our first clients and we have gone a long way since we did the first call.
Neveine is an organic skin and hair care company that has been developing scientifically established cosmeceuticals proven by bio-physicists, clinicians, and dermatologists. Although nowadays they contain a wide range of clinically proven products, when we first got in touch with Neveine, they were a local startup called Care Venus, looking to enter the wide digital realm.
Christina, the owner of Neveine reached out to UIXLabs looking for a full package that could help her stand out among the competitors and reach wider audiences through the Internet. We carefully listened to her story, her idea, and her goals. It was pretty clear that Neveine locally has been doing great and now, she loved for her business to grow and reach new potential audiences with a website for skincare.
Due to appearing on the Internet for the first time, we knew that it would be quite a challenge. Christina asked us for a complete rebrand, a new website that is simple, luxurious, and modern, as well as marketing strategies that will expand her services to people across the globe.
Supercharging Neveine with a complete package that included a full branding strategy, digital marketing plan, and a website for skincare required thorough research of the global market. We needed to find a way to make her shine above the competitors and reach audiences that could be converted into loyal customers. The first thing we did was have a call with our client to understand the story behind the business.
Our team closely listened to Christina as she explained to us her way of work, why she was serving the community, why did she decide to have a website for skincare, and based on this information, our copywriter set up the entire brand story. Secondly, we established the tone of voice, the market positioning and devised a short slogan and a memorable name. The goal was to create a brand that seemed elegant, luxurious and yet, approachable.
Using bold strategies designed by UIXLabs and based on in-depth research, we set up digital marketing plans and sales funnels that guarantee continuous growth and conversions. As Maya (our UI/UX designer) was creating logo examples, Bobby (our digital marketing specialist) created their social media presence and optimized it with previously researched keywords.
The next step required a call with our client, Christina, who immediately fell in love with one of the logos and the work proceeded smoothly. Then, we set up three mockups of which one was chosen to be Neveine’s next website for skincare.
Marija (our graphic designer) optimized the approved images, while Martin and Teo (our developers) started building the website. Working in parallel, Bobby established a six-month social media plan which included both organic and paid ads content and was focused on raising brand awareness and getting subscribers to Neveine’s email list.
Having a final call with Christina, we revised the content and the SEO for the website for skincare together and did some minor tweaks. To better show her the result of the new brand appearance, we also did some 3D renders of Neveine’s product with the new logo. Before going Live, the last thing was setting up security, cache, faster loading, and optimizing the overall experience on all devices.
An elegant, responsive, and trendy-looking website for skincare that reflected their values, unique approach in creating products, and one that is impossible to ignore by their target audience.
By managing Neveine’s social media using both organic and paid ads, we managed to skyrocket it past the competition and it took only 3 months before the leads started pouring in to get their hands on Neveine’s products. What started as a local brand, now were selling worldwide.
Christina was an extraordinary work partner and it was amazing designing her website for skincare. Moreover, UIXLabs got another quality partnership and long-term relation which includes constant management of their website, lead generation, and making bold creatives to keep the effective marketing strategy going.